Sunday 12 December 2010 10:54 pm KCS-content whatsapp Ad Unmute by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryUndoMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailUndoTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastUndoSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesUndoBetterBe20 Stunning Female AthletesBetterBeUndoMagellan TimesThis Is Why The Roy Rogers Museum Has Been Closed For GoodMagellan TimesUndoElite HeraldExperts Discover Girl Born From Two Different SpeciesElite HeraldUndoHealthyGem”My 600-lb Life” Star Dropped 420 Pounds, See Her NowHealthyGemUndoZen HeraldThe Truth About Why ’40s Actor John Wayne Didn’t Serve In WWII Has Come To LightZen HeraldUndo Tags: NULL whatsapp Share Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe Wrap’Sex and the City’ Sequel Series at HBO Max Adds 4 More ReturningThe Wrap’Black Widow’ First Reactions: ‘This Is Like the MCU’s Bond Movie’The Wrap’The View’: Meghan McCain Calls VP Kamala Harris a ‘Moron’ for BorderThe WrapNewsmax Rejected Matt Gaetz When Congressman ‘Reached Out’ for a JobThe Wrap Show Comments ▼ ITV rakes in £25m from X Factor final MATT Cardle may have lifted the X Factor crown last night but ITV was the real winner, hitting an advertising jackpot of £25m.An estimated 20m people tuned in to watch the final of Simon Cowell’s talent show, with ITV charging close to £250,000 for a 30 second advertising slot.Firms including Lloyds Banking Group, Chanel and Sainsbury’s bought the premium slots.The last entertainment show to hit the elusive 20m audience figure was the Christmas come-back episode of Only Fools and Horses and Cowell’s achievement is all the more impressive given the fragmentation of TV audiences in recent years.The final of the most popular ever X Factor series comes just a week after the 50th anniversary of its smash-hit soap opera Coronation Street. To mark the occasion the show’s bosses crashed a tram into the street, drawing in 14m viewers and persuading advertisers to hand over £100,000 for a 30 second slot.ITV executives have been quick to play down the significance of the bumper period, calling it a “good start” but saying there is plenty of work to be done before the station is back on firm ground. Its advertising revenues have jumped 14 per cent this year but dropped nine per cent the year before. Chief executive Adam Crozier is attempting to reduce the firm’s reliance on core advertising.