Smartron signs Sachin Tendulkar as brand ambassador

first_imgHyderabad-based Smartron India Private Limited, a new global technology OEM company, today announced cricket legend, Sachin Tendulkar, as its brand ambassador. Besides, Sachin will be a strategic shareholder in the company.According to a statement from the company, Smartron has been operating in stealth mode since August 2014 and is set to launch smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY 2016-17.Smartron is headed by Founder & Chairman Mahesh Lingareddy who is also the Co-Founder and CEO of Soft Machines Inc., a US-based semiconductor company with operations in US, India, and Russia. “We aim to build a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs,” he said.Commenting on the association, Sachin said, “I have always been fascinated by technology. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets.”last_img

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