Yes, credit card rewards really are worth it

first_imgThe notion that credit card rewards are superfluous generally manifests in one of two positions:Misconception 1: Rewards offer little return when compared to the expense.Misconception 2: Rewards are most beneficial when cardholders don’t redeem points.Credit card experts have long contended these positions to be false. To investigate the validity of their intuition, TMG and strategic partner IQR Consulting, Reston, Va., set out to analyze the data generated by 12 months of activity from 400,000 credit card accounts issued by TMG clients. What follows are the results of that analysis.Rewards Offer High ReturnsAnother preconceived notion popular in the C suite is true: Rewards programs require a significant investment. And most leaders in the community financial institution space are aware of that. What they may not understand is how huge the return on that investment can be.In fact, the TMG-IQR team’s analysis revealed rewards cards are 79 percent more profitable than their no-frills counterparts. continue reading » 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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