Win employee love: Four steps

first_imgMove beyond engagement to ’employee love,’ author  Jim BuchananEmployee engagement is a familiar term to most of us. I’ve used it a lot in my 40-year career.But now, it seems kind of academic and sterile—a bit of corporate-speak.What we mean, and what we want, are employees who are passionate. We want people who love their jobs and who bring their full effort and talents to help the business and brand do great things for customers. I think we should call this “employee love.”Having passionate employees who put everything they have into their jobs each and every day is the ultimate objective of leadership, and of the human resources discipline.We want to have people on the team who care as much as the leader about the business outcomes and the prosperity of the brand—not just “arms and legs” to do the work but “brain-power” and “heart-power” to make the work great.We want people who love their jobs and the brand they represent.To earn this love from employees, leaders must do several things well. In short, leaders must give love to get love in return by: continue reading » 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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